🍏👨💻 Steve Jobs was legendary for his meticulous attention to detail and relentless pursuit of excellence, even when it wasn’t good for his bottom line. For better or worse, 🤷♂️ I share this idealism. When most agents would be out celebrating their new contract and pulling the plug on their marketing efforts, I double down on mine 🤨 You don’t stop until the race is over 🐇🐢 The status quo may be good enough for most, but it’s incompatible with the pursuit of excellence 🌟
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Steve Jobs, the late co-founder and CEO of the Apple computer company, was legendary for his meticulous attention to detail and relentless pursuit of perfection, even when it came to the unseen parts of his computers, the hardware inside the case. Jobs once said,
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back… For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
When he introduced his NeXTcube at Davies Symphony Hall in 1988, Jobs held up one of his circuit boards and called it “the most beautiful printed circuit board I’ve ever seen in my life.” Jobs wanted superior quality, aesthetics, and design, even when it came to the parts nobody would ever see.
While Jobs faced a lot of pushback for “wasting money” on things Wall Street could care less about, I have a lot of respect for his commitment to excellence, even if it wasn’t always beneficial for his bottom line. And so rightly or wrongly, that’s how I market my listings. Right when most agents would be out celebrating their new contract and pulling the plug on their marketing, that’s when I double down on mine.
Earlier this week when Bryan and I were negotiating a contract on our Harding Woods listing, our marketing video had about 50,000 viewers and around 50 hours of watch time, which isn’t a bad start. But as of this recording, with some additional effort and marketing dollars, we’re up to nearly 100 hours of watch time and over 80,000 viewers. And we’re just getting started.
To me, there’s nothing more important than getting my clients the best marketing possible, from beginning to end, even if nobody’s looking. Remember the tortoise and the hare? You don’t stop until the race is over. Buyers sometimes don’t make it to the finish line. And if that ever happens, I don’t want my clients to have missed a beat, and we’ll be ready to get the next buyer lined up.
The status quo may be good enough for most, but it’s incompatible with the pursuit of excellence. I’m Eric with Eric Andersen Homes here to provide you with a smarter approach to real estate.