Aldi is great for getting a deal, but when you’re selling a home, how can you get buyers to pay you Whole Foods prices? Check out my video for more.
Transcript:
You know how you can go to Whole Foods and spend like $80 bucks for bag of apples and some chicken, but at Aldi you can absolutely jam-pack your cart for that same $80? I’m Eric with Eric Andersen Homes, and as a father of six, believe me, I’m budget conscious when it comes to groceries.
But when you’re the seller, you definitely want to be more like Whole Foods than Aldi. I recently had a client who tried going the discount, Aldi-broker route before he hired me. I sold his home quickly for Whole Foods prices, while the Aldi guy couldn’t sell his home at all. I did this by applying what I call the Aldi/Whole Foods home selling principle. Here’s how it works. When you go into Aldi, you expect to get a deal. When you go to Whole Foods, you need to get a second job to pay for it. The biggest difference between the two stores is context and expectations.
And that’s exactly what I create when selling my listings. By giving my listings million dollar marketing, buyers come to the showing with a Whole Foods mindset. I create a context that keeps expectations in line with a luxury purchase, whether you’re selling an $80,000 condo or a multi-million dollar home. If you’d like to learn more about my million dollar marketing strategies, contact me today. I’m Eric with Eric Andersen Homes, and I’m here to provide you with a smarter approach to real estate.