You Need a Pricing Specialist, Not a Realtor

Transcript:

Did you know you don’t need a real estate agent to sell your home? It’s true! There are some companies out there who will buy your home (often with fees larger than an agent’s commission), or you could go the for sale by owner route and DIY your biggest investment. Hi, I’m Eric with Eric Andersen Homes, and even if you manage to navigate the legal complexities of selling a home and avoid making any terrible mistakes, owners who sell their own homes get, on average, 12% less than agent-sold homes. So not only will I sell your home for enough to pay for my commission, in most cases, I’ll double it. So if you pay $10,000 in commission but get $20,000 more by using an agent, you still come out $10,000 ahead. And it’s not like you pay me anything out of pocket. Commissions are paid out of the proceeds of your sale, and only when the sale closes.

So it’s true, you don’t need a realtor to sell your home. But why leave that kind of money on the table? As a Pricing Strategy Advisor, a designation that less than 1/2% of agents in the Chicagoland area hold, I can provide you with an accurate, detailed market analysis of your home’s value, and taking your unique circumstances into account, we can come up with a plan to help you sell for the most money. I’ve worked with hundreds of clients in the Chicagoland area and I live and breathe this market. I’m not like Zillow, which is just an algorithm.

I take everything into consideration and go far beyond just size, condition, and location. I take a deep dive into the market climate, absorption rate, and so many more factors so that I can properly assess your home’s value and give you an educated, well-thought out plan. I know that every dollar counts for you, so no, you don’t need a realtor, but you do need me. I’m Eric with Eric Andersen Homes, and I’m here to provide you with a smarter approach to real estate.

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